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NEW YORK – Campbell Soup Co. has pegged BBDO to handle a new marketing initiative aimed at kids. The far-reaching assignment involves advertising, promotions and in-store programs for all established and new soup lines. Separately, BBDO was also tapped to launch three new products.
Campbell executives declined comment on the selection process, but sources said BBDO and fellow Campbell roster shop Young & Rubicam here had vied for the creative-only assignment. The client would not disclose spending.
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