Calvin Klein Taps Starbucks Executive as New Global CMO

Linh Peters takes over the role that Marie Gulin-Merle vacated last year

Calvin Klein today announced the hiring of Linh Peters as global chief marketing officer, a position that’s been vacant for nearly a year.

Marie Gulin-Merle stepped down from her role as Calvin Klein’s global CMO and chief digital officer for parent company PVH last November, moving over to Google where she now leads marketing for the tech giant’s Google Ads business.

In February, Calvin Klein hired J.D. Ostrow and Greg Stogdon, partners at branding agency Frosty Pop, to lead brand and marketing on an interim basis as they continued the search for Gulin-Merle’s replacement. Now, as Peters transitions into the new role, Ostrow and Stogdon will continue to work closely with the brand through Frosty Pop, which Calvin Klein has engaged as its branding agency of record.

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Kathryn Lundstrom

Kathryn Lundstrom was ADWEEK’s commerce and sustainability editor.