California Pizza Kitchen Is Boycotting Pizza

And during National Pizza Month!

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza.

Yet, for National Pizza Month 2022, the restaurant is pulling an unexpected move by boycotting pizza.

To highlight the chain’s many non-pizza items, the restaurant will be rewarding guests who order anything but its signature pizzas from Oct.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in