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Brand Marketing
Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming Sports Marketing Sustainability Travel & Transportation

Brand Marketing

Cadillac Leaves Lowe for Publicis

Global account shift came after months of meetings

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By Andrew McMains

December 4, 2014

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Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived.

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Andrew McMains

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