Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.
The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday, which led creative development; Campbell Ewald, with oversight of account management and Lowe, for overseas ad distribution.
In a terse press release, IPG said the Rogue brand will be “retired, effective immediately.” Hill Holliday is no longer working on the business. The holding company said Lowe Campbell Ewald, in New York and Detroit, will now lead Cadillac’s creative efforts.
In July 2013, Campbell Ewald was designated as Lowe’s U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in