Cadbury's Warm-Hearted Campaign Aims to Inspire Confidence in Young People

The ads feature celebrities revealing self-doubt to show youth they are not alone

Young people are facing a crisis of confidence amid fallout from the pandemic and economic turmoil, according to research from British youth charity The Prince’s Trust. More than 74% of the U.K.’s 18- to 30-year-olds are facing daily concerns around their future, while 34% expressed having no confidence that they will be able to meet their personal and professional goals. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in