C-K Hires Group CD

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After searching for a creative star for more than a year, Cramer-Krasselt last week brought aboard Scott Wild, veteran of some of the top creative shops in the country.

Wild takes the new position of group creative director. He will work with and report to executive creative director Marshall Ross, who will now concentrate more on new business and strategy.

C-K CEO Peter Kriv ko vich is not shy about his goal for the Chicago shop: to make it the big gest independent agency in the country.

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