Butterfinger Boldly Announces Its Return to the Super Bowl With a 12,000-Foot Skydive

Brand's second appearance in three years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a big and bold way.

The brand nabbed professional skydiver Carson Schram from NorCal Skydiving to deliver the announcement while jumping from a plane at 12,000 feet. The entire stunt was livestreamed via Periscope, giving everyone a chance to catch the airborne announcement as it happened.

"We thought long and hard about the best way to broadcast this fun-filled announcement, and we wanted to go as bold as possible, which led us to a live broadcast via Periscope," Butterfinger marketing manager Kristen Mandel told Adweek.

Butterfinger, the only Nestlé brand to ever advertise during the Super Bowl, will air a 30-second spot during the third quarter of Super Bowl 50 on Feb.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in