Butler, Shine Opens Experiential Design Practice

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Butler, Shine, Stern & Partners said it is branching into experiential design to build up its interactive capabilities.

The Sausalito, Calif.-based independent hopes to use the practice to enhance its ability to extend advertising concepts into Web experiences and utilities that drive business results. It has hired 10-year digital veteran Kristina Pifer to lead the effort.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in