Butler, Shine Nabs Razorfish Vet

NEW YORK Butler, Shine, Stern & Partners said David Blum will lead its digital marketing division, SF Interactive.

Blum, 37, joins the Sausalito, Calif.-based independent from aQuantive’s Avenue A/Razorfish, where he was managing director of Web development at the agency’s Seattle headquarters. Cingular, Microsoft and Nintendo were among the accounts he worked on during his tenure there.

At Butler, Shine, Blum will serve as executive director of SF Interactive, which provides Web creative and media services. He began on Monday and reports to Greg Stern, the agency’s CEO.

SF Interactive has handled Internet assignments for Butler, Shine clients like BMW’s Mini Cooper, Converse and Sprite. It executed the well-known “Converse Gallery” of online films in August 2004; that effort was an early example of a marketer successfully harnessing user-generated content.

Blum joined Avenue A/Razorfish from his own digital shop, Tangible Studios, which he founded in 2001 after a client-side marketing stint at Catapulse Software. He has also worked for Sapient.