Burning for You

Zippo has been an iconic American brand—but these days, it's lighting campfires

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Even if you’ve never smoked a cigarette, you know that…sound. It happens when the stainless steel lid pops open under the pressure of the cam spring—a crisp, metal-on-metal “click” that precedes the snap of the flint wheel. This is the sound of someone—most likely a Humphrey Bogart-type with stubble on his chin—firing up a Zippo lighter.

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