Burnett’s Klug Joins Ford

Hallmark Account Director Has ‘Passion’ for Autos
DETROIT–Ford Motor Co. has appointed Jan Klug as the new marketing communications manager for its Ford division, replacing Gerry Donnelly, named manager of field operations for the division.
Klug joins Ford from Leo Burnett, Chicago, where she was senior vice president and account director on the Hallmark account. A 13-year veteran of Burnett, Klug spent four years as account director on General Motors’ Oldsmobile business. She also served as account supervisor on Pillsbury and account director on McDonald’s in the early ’90s.
Klug’s duties will include developing and implementing advertising for all Ford division products. J. Walter Thompson in Detroit is the agency for the Ford division.
A self-described “gearhead,” Klug said she has a “passion” for the automotive business. “I’ve always had a real affection for cars, which I think is part of what will help me in my new position,” she said.
“I think you have to be passionate about the business that you’re in. And I think that often leads to new insights about how you can communicate with the customers because you have a unique kind of love and grounding in what the product is and what the benefits are.”
One of the challenges of creating good advertising, Klug said, is coming up with new stories to tell about products. “If you have an interest in digging deeper, sometimes great stories can emerge,” she said.
Burnett has not yet named Klug’s successor on the Hallmark account. Although rumors have circulated that the Burnett-Hallmark relationship has been shaky, Klug said the agency remains in good standing with the client.
“Things are under control,” she said.
“I feel good about where we are with Hallmark. I think that where we’re headed with the advertising is smart and moving in the right direction. … It’s a fabulous brand that has incredibly rich imagery in consumer’s minds.