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Shop’s Pitch Team Offers a Single Idea, And It Proves a Winner
CHICAGO–Leo Burnett brought one creative idea to Delta Air Lines, and that proved to be all it needed.
“We were very confident in our approach,” said Lisa Bennett, executive vice president and managing creative director at Burnett who led the creative charge.
Delta wants a stronger image, as its message is thought to be muddled at best. Burnett’s work, shown on storyboards only, looks to “rebuild the relationship between the airline and consumers,” said Bennett, who was also behind Burnett’s successful pitch and work for Heinz ketchup.
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