Burnett Creatives Swap Big Mac For Hollywood

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CHICAGO – While athletes go to Disney World after winning a Super Bowl, some creative directors go to Hollywood after winning the advertising battle during the Super Bowl.
After scoring two big touchdowns for McDonald’s during the Super Bowl the past two years, Leo Burnett creatives Bob Shallcross and Jim Ferguson are leaving their full-time jobs at the end of the year for the glamour of Tinsel Town. The group cds, who together have produced some of the biggest McDonald’s hits in the past couple of years including the popular ‘Showdown’ spot with Michael Jordan and Larry Bird in the recent Super Bowl, are trading in their Leo Burnett pencils for their shot at writing screenplays.
The two will work on projects for Burnett in 1994 while they work on screenplays, the agency said.
Copyright Adweek L.P. (1993)



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