Burnett Backs Launch of Melody Tunes

NEW YORK Does the Arab world want its Melody Tunes? More precisely, does it want an all-English channel playing Western music by artists such as 50 Cent and Madonna?

Melody Tunes, a channel that launched in the Middle East in September, is betting that it does and launched an integrated campaign from Leo Burnett in Cairo, Egypt, to prove that there was a viable market for such music.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in