Burger King Is Not Removing Meat From Its Menu, Just Adding a Lot of Veggie Options

The campaign promotes the three new veggie burgers while appeasing regular customers

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With the aim of satisfying all its customers in France, Burger King has begun to roll out fully vegetarian versions of its iconic burgers—but its new spot also aims to quell any potential protests that it is removing meat from its menu too.

Having introduced the “FlexiWhopper”—a burger that was half meat and half vegetable—at the beginning of April, the company has introduced veggie versions of its three burgers; the Whopper, the Steakhouse and the Big King XXL.

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