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Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February.
That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of marketing’s highest honors, the D&AD Black Pencil, for agencies David Miami, Publicis and Ingo. For the next stop on that journey, David Miami has now designed Whopper wrappers that prominently list the ingredients inside: beef, tomatoes, mayo, lettuce, ketchup, pickles and a bun.
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