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Burger King’s marketing team never misses a chance to jump on a hot trend, especially in technology.
Case in point: The brand is launching a Whopper giveaway linked to automotive artificial intelligence, which “knows what you crave,” according to BK’s new ad campaign launching today and coming on the heels of the restaurant’s recent dance-based promo with TikTok, the wildly popular social media platform of the moment.
The promotion is based on a video, reportedly real and seems to have been shot from behind the wheel of a Tesla, showing the car’s self-driving navigational system confusing a Burger King sign for a stop sign.