Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fast-food brand Burger King is showing its support to millions of French motorists this week (March 21-27) who have been affected by rising fuel costs by lowering the cost of a Whopper should prices at the pump exceed $2.20 (2 Euros.) The usual cost of a Whopper in France is around $5.50 (5 Euros.)
The idea came directly from the agency and ties into the brand’s value of playing a role in society over the last two years with its campaigns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in