Burger King Invites Belgians to Reclaim Items Left Behind Before the Covid Lockdown

The social media campaign, devised by Buzzman, features smart phone, toys—and a forgotten McDonald's cap

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back.

Well as Belgium gets set to reopen on June 9 from protracted Covid-19 lockdown restrictions, Burger King is inviting Belgians to come and collect their forgotten belongings after seven long months.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in