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To promote the new weekly family menu “The Wednesdeal” in France, Burger King created a series of ads—one for each day of the week—to raise the anticipation of hungry children for its new offer.
The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It’s in conjunction with the launch of the Wednesday-only Burger King offer of one King Junior Menu item and one adult menu item for 10 euros ($12).
The
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