Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Standing on the stage of a Manhattan cinema in 2019, Fernando Machado, the poster child for the marketing sector for the last 7 years, said a campaign for Burger King (BK) once made him “want to throw up in my mouth.”
The campaign he was referring to was a 2012 ad featuring Aerosmith frontman Steven Tyler. “It was everything I hate about advertising,” he told an audience at the advertising conference. This was “an amazing brand” producing “shitty ads,” he said.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in