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Standing on the stage of a Manhattan cinema in 2019, Fernando Machado, the poster child for the marketing sector for the last 7 years, said a campaign for Burger King (BK) once made him “want to throw up in my mouth.”
The campaign he was referring to was a 2012 ad featuring Aerosmith frontman Steven Tyler. “It was everything I hate about advertising,” he told an audience at the advertising conference. This was “an amazing brand” producing “shitty ads,” he said.