Bumble Is Using SXSW to Make Intimate Connections With Attendees

A smaller activation space and one-to-one interactions bring the brand closer to festivalgoers

Bumble wants to make deeper connections with South by Southwest attendees this year. That’s why the social app—which is best known as a dating app where women make the first move—took over a smaller space in Austin (Joe’s Coffee on 2nd Street versus warehouse event space Fair Market) but extended the length of its activation to run for all of SXSW, March 8-17.