Bumble Bee Wants People to Reimagine What Tuna Can Be

This marks the seafood brand’s first major marketing push in years

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

After decades of decline in demand for fish in a can, restaurant closures and shelter-in-place orders during the pandemic have helped reverse this trend.

As an inexpensive source of shelf-stable protein, canned tuna is now a much-desired commodity. When panic buying reached its peak during the onset of the coronavirus crisis, the Bumble Bee Seafood Company saw sales double compared to the previous year. While demand has cooled since then, the company still expects sales to hover 10-15% above prior years for the remainder of 2020.

To

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in