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Bulgari will feature a model for the first time in a campaign that touts the jewelry maker’s new “Lucea” jewelry line.
Five print ads by Ogilvy & Mather in Milan, Italy, are breaking globally in October books in countries that include Italy, Germany, France and Japan. Only one of the ads will appear in the U.S., in October issues of magazines such as In Style, W, Town & Country, Condé Nast Traveler and House & Garden.
The work features Brazilian super model Gisèle Bündchen sporting the line’s necklaces, earrings and bracelets [detail above], and was shot by fashion photographer Fabrizio Ferri in a Milan studio lit by candles.
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