Building a Global Entertainment Brand With the Harlem Globetrotters

Embracing unique marketing opportunities to reach a new generation of fans

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There’s never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins’ newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse generation of loyal fans.

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