Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Max Greenfield isn't just a famous actor from TV shows like New Girl and movies like The Big Short. He's also a wood-chopping and thumb-wrestling enthusiast—that is, according to Buick's new ads, in which he extols the virtue of the Buick Envision's hands-free features, which help protect his hands so he's free to do both.
The latest spots from DigitasLBi build on Buick's new direction of employing spokespeople with a certain sense of relatable, dorky charm, such as Ellie Kemper, who appeared in ads for the brand earlier this year.