Buick Shakes Off Its Stodgy Image With Charming New Spot Starring Max Greenfield

Ad for hands-free features plays on actor's approachability

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Max Greenfield isn't just a famous actor from TV shows like New Girl and movies like The Big Short. He's also a wood-chopping and thumb-wrestling enthusiast—that is, according to Buick's new ads, in which he extols the virtue of the Buick Envision's hands-free features, which help protect his hands so he's free to do both.

The latest spots from DigitasLBi build on Buick's new direction of employing spokespeople with a certain sense of relatable, dorky charm, such as Ellie Kemper, who appeared in ads for the brand earlier this year.



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