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Just what you’ve always wanted: an insider’s look at what the Budweiser Clydesdales are up to during the Super Bowl.
If you tune into Budweiser’s Facebook page tonight, you’ll get to see the horses having their own viewing party in their stables, complete with snacks. Over 16,000 people were concurrently watching the stream even before the official Budweiser ad aired in the second quarter; when the stream was mentioned live during the game, that number spiked to more than 28,000.