Budweiser Teams with Upwork to Celebrate Workers for Labor Day With Personalized Cans

The campaign was devised by design agency Deuce Studio

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It’s been a difficult time for everyone in work or seeking employment over the last 18 months. So, as Labor Day approaches, Budweiser and talent marketplace Upwork have partnered to create the ‘Raise a Bud’ campaign, which will aim to tell the stories of American workers—beginning with the release of a commemorative can.

The holiday initiative was devised by Deuce Studio, behind the packaging design for the Labor Day cans featuring limited edition packaging that reads ‘This Bud’s For You’ in recognition of nominated workers.

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