Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest.
The new arm of VaynerMedia—run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT’s president Avery Akkineni—will partner with Budweiser to create new intellectual property-driven NFT experiences for the brand’s fans across entertainment, sports and music-based experiences.
AB Inbev has already explored NFTs through its Stella Artois brand, having auctioned some branded NFTs to raise money for
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in