Budweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th Anniversary of His Birth

'Impact' will be a season-long campaign

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Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB history.

The campaign, which was envisioned and executed by Dentsu Aegis Network with Isobar handling creative and Vizeum on media, follows the Jan. 31 centennial of the birth of legendary Dodgers Hall of Famer and civil rights icon Jackie Robinson and precedes Jackie Robinson Day, a celebration of the day Robinson first took the field for the Brooklyn Dodgers, April 15, 1947, becoming the first African-American to play in the league.




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