Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans

Doubles down on individualized packaging

It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at it again, partnering with 28 of the 32 NFL teams on team-specific can designs for the 2015-2016 season.