Bud Light Touts 'Drinkability'

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CHICAGO Anheuser-Busch tries to disprove the theory that all light beers taste the same in a new $50 million campaign for Bud Light, accompanied by the tagline: “The difference is drinkability.”

TV spots, via Havas’ Euro RSCG, Chicago, will break during college football telecasts this weekend. Baseball stadium signage also sports the new tagline. (Omnicom’s DDB in Chicago has also fashioned upcoming commercials in the campaign.)

All six spots show a beer-drinking occasion, such as a backyard bash, a pool party and a tailgate gathering.

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