Brand MarketingBud Light Raises a Beer to Bromances in New ‘Famous Among Friends’ SpotsNew tagline kicks off friendship-focused campaignBy Christine Birkner|January 23, 2017 ShareBy Christine Birkner|January 23, 2017 Share Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends." The 30- and 60-second spots, "Between Friends," depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in a hot wing eating contest, all scored to Guns N' Roses "Sweet Child o' Mine." Budweiser similarly celebrated friendship with its "Grab Some Buds" campaign from Anomaly in 2010. Bud Light debuted the spot during this weekend's NFC and AFC championship games, and it will run a 60-second spot during this year's Super Bowl. During last year's Big Game, the brand kicked off an election-themed campaign, "The Bud Light Party" with spots starring Amy Schumer and Seth Rogen. Anheuser-Busch's Budweiser, Michelob Ultra and Busch also will be in the ad lineup for Super Bowl LI, with Busch making its first appearance in the Big Game. CREDITS TV Spot: "Between Friends" Client: Bud Light Agency: Wieden + Kennedy New York Executive Creative Directors: Karl Lieberman, Colleen DeCourcy Creative Directors: Brandon Henderson, Erwin Federizo Copywriter: Brock Kirby Art Director: Sezay Altinok Project Manager: Sunjoo Ryou Head of Integrated Production: Nick Setounski Producer: Temma Shoaf Assistant Producer: Jordan Leinen Strategist: Nick Docherty Account Team: Brandon Pracht, Price Manford, Lauren Wilson Business Affairs: Patrick O’Donoghue, Justine Lowe, Carolina Hernandez Communications Planning Supervisor: Mark Malloy PRODUCTION Production Company: O Positive Director: Jim Jenkins Executive Producer: Ken Licata Head of Production: Ralph Laucella Director of Photography: Claudio Miranda EDITORIAL Editorial Company: Work Editor: Rich Orrick Post Producer: Jamie Perritt Post Executive Producer: Erica Thompson Editorial Assistant: Theo Mercado VFX VFX Company: The Mill Executive Producer: Verity Grantham Producer: Clairellen Wallin, Tabitha Ozturk Senior VFX Artist: Warren Gebhardt Compositors: Dae Yoon Kang, Alex Miller, Nicky Picardo TELECINE Telecine Company: Freefolk Colorist: Paul Harrison MIX Mix Company: Sound Lounge Mix + Sound Design: Tom Jucarone MUSIC Music Company: Search Party Music Song: Heart – "Barracuda" rerecord Music and Sound Design Music Company: Pivot Audio Song: Guns N’ Roses "Sweet Child O’ Mine" rerecord Composer: Guy Amitai Producer: Neil Devlin END CARDS Company: Brand New School Creative Director: Brumby Boylston Head of Production: Amy Russo Animator: Min Kim Adweek Adweek