Bud Light Raises a Beer to Bromances in New ‘Famous Among Friends’ Spots

New tagline kicks off friendship-focused campaign

Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends."

The 30- and 60-second spots, "Between Friends," depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in a hot wing eating contest, all scored to Guns N' Roses "Sweet Child o' Mine." Budweiser similarly celebrated friendship with its "Grab Some Buds" campaign from Anomaly in 2010.

Bud Light debuted the spot during this weekend's NFC and AFC championship games, and it will run a 60-second spot during this year's Super Bowl. During last year's Big Game, the brand kicked off an election-themed campaign, "The Bud Light Party" with spots starring Amy Schumer and Seth Rogen.

Anheuser-Busch's Budweiser, Michelob Ultra and Busch also will be in the ad lineup for Super Bowl LI, with Busch making its first appearance in the Big Game. 



TV Spot: "Between Friends"

Client: Bud Light

Agency: Wieden + Kennedy New York

Executive Creative Directors: Karl Lieberman, Colleen DeCourcy

Creative Directors: Brandon Henderson, Erwin Federizo

Copywriter: Brock Kirby

Art Director: Sezay Altinok

Project Manager: Sunjoo Ryou

Head of Integrated Production: Nick Setounski

Producer: Temma Shoaf

Assistant Producer: Jordan Leinen

Strategist: Nick Docherty

Account Team: Brandon Pracht, Price Manford, Lauren Wilson

Business Affairs: Patrick O’Donoghue, Justine Lowe, Carolina Hernandez

Communications Planning Supervisor: Mark Malloy


Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Ken Licata

Head of Production:  Ralph Laucella

Director of Photography: Claudio Miranda


Editorial Company: Work

Editor: Rich Orrick

Post Producer: Jamie Perritt

Post Executive Producer: Erica Thompson

Editorial Assistant: Theo Mercado


VFX Company: The Mill

Executive Producer: Verity Grantham

Producer: Clairellen Wallin, Tabitha Ozturk

Senior VFX Artist:  Warren Gebhardt

Compositors: Dae Yoon Kang, Alex Miller, Nicky Picardo


Telecine Company: Freefolk

Colorist: Paul Harrison


Mix Company: Sound Lounge

Mix + Sound Design: Tom Jucarone


Music Company:  Search Party Music

Song: Heart – "Barracuda" rerecord

Music and Sound Design

Music Company:  Pivot Audio

Song: Guns N’ Roses "Sweet Child O’ Mine" rerecord

Composer: Guy Amitai

Producer: Neil Devlin


Company: Brand New School

Creative Director: Brumby Boylston

Head of Production: Amy Russo

Animator: Min Kim