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Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends."
The 30- and 60-second spots, "Between Friends," depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in a hot wing eating contest, all scored to Guns N' Roses "Sweet Child o' Mine." Budweiser similarly celebrated friendship with its "Grab Some Buds" campaign from Anomaly in 2010.
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