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Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.
Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden + Kennedy's on-going campaign for the brand, "The Bud Light Party," which spoofs the election season, and features Amy Schumer and Seth Rogen.
"The Bud Light Party champions inclusivity among modern beer drinkers and bringing people together—for fun—over a beer," said Alex Lambrecht, vp of Bud Light at Anheuser-Busch, in a statement.
He added: "By featuring Seth and Amy at a same-sex wedding, we're showing how all weddings—regardless of who is getting married—share many similarities and moments to celebrate.