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Dietz and Watson has been a family-owned company for over 80 years, so their food’s role in family life is a point of pride.
That’s why, when the Philadelphia-based deli brand decided to bring on influential celebrities as ad stars, its marketing team tapped real-life couple Brooklyn Decker and Andy Roddick to be the faces of the “It’s a family thing” campaign.
Fittingly, the campaign was a home-grown effort by Philadelphia-based creative agency Red Tettemer O’Connell + Partners.