British Government's Unhealthy Food Ad Ban Delayed

The new restrictions on high fat, sugar and salty food brand ads was due to start Jan. 1, 2023

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The British government has delayed its much-debated plans to introduce an advertising ban on foods that contain high fat, sugar and salt (HFSS) by a year as well as pushing back the introduction of deals and limiting the locations of unhealthy foods positioned in stores.

Citing the soaring cost of living as the reason for delaying the new food legislations, the advertising ban, which was scheduled to come into force on Jan. 1, 2023, would have seen a TV watershed introduced before 9 p.m.



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