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Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning “big ideas” into “long ideas.”
Here are our top takeaways from the event:
Dumb is OK if it catches fire
In a panel called “Creating Long-Term Ideas in a Short-Term Era,” Adweek creative and innovation editor David Griner asked Samantha Deevy, group communications strategy director at Droga5, if the decision to temporarily rebrand