Adweek Elevate: Marketers on Social Relevance and Not Letting the Robots Take Control

Fernando Machado and Eddie Opara share their experiences

Burger King CMO Fernando Mercado highlighted the fast-food giant’s marketing evolution. Raquel Beauchamp

In his keynote presentation at Adweek’s Elevate: Creativity event, Burger King CMO Fernando Machado demonstrated how his brand pulled itself out of a marketing slump by recalibrating its advertising to be more socially relevant and turning “limited-time stunts” into “long-term growth.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.