Adweek Elevate: Marketers on Social Relevance and Not Letting the Robots Take Control

Fernando Machado and Eddie Opara share their experiences

In his keynote presentation at Adweek’s Elevate: Creativity event, Burger King CMO Fernando Machado demonstrated how his brand pulled itself out of a marketing slump by recalibrating its advertising to be more socially relevant and turning “limited-time stunts” into “long-term growth.”

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