Caught in Brexit Limbo, UK Ad Industry Prepares for an Uncertain Future

Leaving the EU will have consequences for the marketing world—many of which cannot yet be known

a collage of a Union Jack flag, EU flag, london skyline, and hands pointing in different directions
With another Brexit extension, marketers, British agencies and brands are preparing for more months of uncertainty. Illustration: Trent Joaquin; Source: Getty Images

The Oct. 31 Brexit deadline has been looming over the United Kingdom for months, like a coven of witches flying across the silhouette of a full moon.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.