Break Media has unveiled Allleftturns.com, a Web property aimed at the younger end of the Nascar fan base.
The new site features a mix of blog-style commentary, professional editorial content, as well as news and statistics from current Nascar events. Break has tapped Stephen Thomas, who has covered Nascar for Sports Illustrated, FoxSports.com and various sports news sites as Allleftturns.com’s managing editor.
Besides catering to the serious fan with driver interviews and race analysis, Break officials said that the site will attempt to engage 18-34 year-old Nascar fan by infusing humor and edgy commentary.
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