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Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget—or in industry parlance, low-cost—airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here.
At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of marketing Elizabeth Windram will explain how the airline stays competitive in the hyper-competitive low-cost airline industry.
Adweek spoke with Windram in the lead-up to Brandweek about her experience at JetBlue, as well as a couple of hot-button airline topics.
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