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As the Web becomes more fragmented, and as more online advertising is sold through third and fourth parties via networks and exchanges, major brands are taking extra steps to ensure that their campaigns run exactly as planned.
As a result, a slew of companies have emerged that specialize in online ad verification services, enabling brands to monitor their campaigns in real time and make adjustments as needed.
Leading verification firm DoubleVerify on Jan. 15 launches BrandShield, a tool designed to automatically prevent online ads from running in places they shouldn’t, based on various parameters predetermined by advertisers.
According to DoubleVerify CEO Oren Netzer, the sort of ongoing assurance that BrandShield can provide is crucial.
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