Brands Need to Collaborate With Black Creators and Consumers
This means putting African-Americans in ads the same way you’d feature a white actor
Oreo is one example of a brand using black actors in a natural way, the same way they would with white actors.
Oreo
African-Americans greatly influence the consumer landscape, from fashion to travel to music. As an incredibly diverse consumer group, we don’t fit into a single multicultural segment, instead spanning every demographic and sociographic. And in the last decade, we’ve evolved dramatically from being passive consumers to active participants in shaping the direction and purpose of brands.
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