Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says

Endeavor's CMO encourages Brandweek attendees to be ready, not fearful

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When it comes to a brand crisis, it’s not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws.

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