By the end of his Aug. 30 evening shift at a Target in Kansas, Jaden Hamilton had successfully positioned himself for internet fame. He headed to a nearby Walmart at dusk, stole one of the store’s shopping carts and announced on TikTok that he would be “holding it hostage.”
Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content
UGC controls modern-day purchasing decisions
