What Brands Are Communicating to Customers in Emails About COVID-19

Some common themes in the emails you've been receiving this past week

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Before most businesses shut down (or were forced to close) to halt the spread of coronavirus, companies were doing everything they could to encourage people they were handling the crisis.

Over the past two weeks, your email inbox was likely flooded with messages detailing what brands were doing to mitigate the COVID-19 outbreak in the United States.

Now that local authorities and state officials have begun to order the closure of most public spaces and banning “nonessential” gatherings and hangouts, the likelihood of receiving more COVID-19 update emails has grown exponentially as brands update customers about how they’re handling the virus.

After analyzing emails from 18 different brands on world cloud generator TagCrowd—The Apollo Theater, Asbury Park Boardwalk, Cava Group, Chipotle, Crocs, Delta, DoorDash, Expedia, Hertz, Hims, Hotels.com,



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