Brands Are Increasingly Supporting #BlackLivesMatter, But Advocates Want More Than Words

On social media, companies and influencers who call out police violence are being told to 'open your purse'

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When Missouri teenager Michael Brown was shot by police in 2014, protests erupted across the country, and the #BlackLivesMatter movement was born. When New Yorker Eric Garner was killed by police later that year, a video of him struggling and saying “I can’t breathe” 11 times—before slipping unconscious, and later dying, went viral.

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