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Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago.
In what could be an industry first, Champs Sports may put its Tumblr address in its TV buys during this month’s National Basketball Association’s playoffs. The sports gear outfitter sees the possible move as the next step in using the social blogging site to target high school male athletes; it’s also planning to put Tumblr in digital ads for the first time in the coming weeks.