Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

Jim Beam, Barbie and Downton Abbey all see success with unique rentals

For the average price of a bottle of bourbon, whiskey drinkers could spend the night on the grounds of the famed Jim Beam distillery on Kentucky’s famed Bourbon Trail. The home, built in 1919, comes with a tour of the stillhouse, a barbecue dinner and a bourbon tasting session with host Fred Noe, the spirit’s master distiller.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.